The Higher Ed Marketer
The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.
Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.
Featured Episodes
These are some of our most popular episodes.
Recent Episodes
How Generative AI Tools Can Help You Survive the Enrollment Cliff
In this episode, Gil Rogers (https://www.linkedin.com/in/gilrogers/), Founder and Principal of GR7 Marketing (https://www.gr7marketing.com/), talks about overcoming the fear of failure in higher education marketing and enrollment. Gil unpacks how leg...
Building an In-House Agency: The Purdue Brand Studio Journey
Kelly Hiller (https://www.linkedin.com/in/kelly-hiller/), VP of Marketing and Communications at Purdue University (https://purdue.edu/), shares the story behind Purdue’s exciting rebrand, transforming their marketing department into the in-house agenc...
Intentional Branding: A Messaging Strategy That Resonates
Bart and Troy return for a conversation with Janice Supplee (https://www.linkedin.com/in/janice-supplee-3057305/), VP for Enrollment and Communications at Cedarville University (https://www.cedarville.edu/), around intentional branding in higher ed me...
Amplify Student Voices: Let Them Tell Their Stories
How often do you find yourself wondering what your school’s marketing messaging should be?What are your prospective students interested in? What do they see that sets your institution apart?The easiest way to hear your students’ stories is from the stu...
How to Include Donor Stories in Your Marketing Campaigns
In 2021, Kenyon College (https://www.kenyon.edu/) in Gambier, Ohio, received a record-breaking $100 million gift from an anonymous donor.So how did Kenyon’s marketing department creatively share the story of this generous anonymous donor while emphasiz...
Messaging Modalities, Personas, and Strategic Actions
Take another trip back in time with us as we revisit another compelling episode of the Higher Ed Marketer Podcast.In 2022, Jay Baer, Business Growth and Customer Experience Researcher — and tequila sommelier — shared his three essential keys to …
Listen On
About the Hosts
Bart Caylor
President & Founder
As a first generation college-student, Caylor has developed a passion for education with first-hand experience of how it can change the course of lives.
Bart has worked with global brands such as AT&T, IAMs Pet Food, Motorola, RCA, Schlage, Roche, and GE. With nearly 35 years in design and marketing, he has spent almost 30 years in web design and digital marketing, and 25 years working with education clients.
Bart graduated magna cum laude from Anderson University where he has served as Alumni Council president and most recently served on the board for the $125 Million capital campaign cabinet.
He lives in Fishers, Indiana with his wife and four children and continues to stay ahead of the curve for the future of marketing to consult and deliver solutions in both print and digital for his clients.
His goal is to partner with his clients to provide them expertise and solutions facing the challenges of the ever-changing marketing and communication landscape.
Troy Singer
Digital Marketing Specialist
As a Digital Marketing Specialist with a passion for Higher Ed, Troy loves gaining a clear understanding of the current outreach landscape of colleges and universities, both the wins and challenges. From there he works with them to together determine if his unique and proven digital solutions can enhance their enrollment programs or alumni engagement. Troy will help grow your number or get you to your desired goals faster in a cost-effective way.
Now with the power of Ring Digital, he enhances the current outreach methods schools use by adding cookie-free digital advertising which empowers them to be more accurate than ever and reaching their list or ideal audience with certainty.
Together, Troy and Ring Digital are obsessed with precision. Their digital marketing tools are the most targeted, most efficient, and most effective on the market today. Their digital video placement and display ad buying technology allows them to target your audience down to the household. Not zip code. Not block. Not range of IP address. Household. We use rifles, not shotguns. Scalpels, not cleavers.
Troy lives in Dayton, Ohio, and enjoys spending time with family and friends and cheering on his Cincinnati Bengals.
Sponsors
