The Higher Ed Marketer
The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.
Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.
Featured Episodes
These are some of our most popular episodes.
Recent Episodes
Team Integrations and Mergers in the Evolving Marketing Space
With a marketing world that feels like it's shifting every day, our teams need to be agile. Having a team with a diverse background is paramount to handling whatever life throws your institution's way.Being intentional when building or integrating team...
The Integrated Approach to Marketing and Communications in Higher Ed
It’s time to switch from transactional to strategic.In an era where making your institution stand out is a top priority, raising the bar for Marketing and Communications is essential.By developing and implementing a maturity model, your university can...
Ownable Brand Ideas: Higher Ed Marketing Done Differently
Generating ownable brand ideas can spark from unique qualities hidden in plain sight — not taking the little things for granted. What may seem like an odd quirk could set your university apart.Strangers with experience can get the conversation started...
Putting AI Tools to Work for Your Marketing Team
On November 30th, 2022, ChatGPT changed the world.Just months before, Dave Hunt (https://www.linkedin.com/in/dave-hunt-a343048/), Director of Digital Marketing Communications and Creative Director at Old Dominion University (https://www.odu.edu/), had...
Book Club: The Enrollment Cliff Is Real
The enrollment cliff is real, and it will be here before you know it.If small and medium-sized higher ed institutions want to survive this drastic dropoff in traditional-aged college students, marketing teams will need to prove their brands’ value.For...
Why Curiosity and Innovation Are Part of the Higher Ed Promise
Higher education has been known for its slower pace of adoption and for often resisting change. With approaching headwinds, including the enrollment cliff, disruption of generative AI, the negative public perception of higher ed, and competition with o...
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About the Hosts
Bart Caylor
President & Founder
As a first generation college-student, Caylor has developed a passion for education with first-hand experience of how it can change the course of lives.
Bart has worked with global brands such as AT&T, IAMs Pet Food, Motorola, RCA, Schlage, Roche, and GE. With nearly 35 years in design and marketing, he has spent almost 30 years in web design and digital marketing, and 25 years working with education clients.
Bart graduated magna cum laude from Anderson University where he has served as Alumni Council president and most recently served on the board for the $125 Million capital campaign cabinet.
He lives in Fishers, Indiana with his wife and four children and continues to stay ahead of the curve for the future of marketing to consult and deliver solutions in both print and digital for his clients.
His goal is to partner with his clients to provide them expertise and solutions facing the challenges of the ever-changing marketing and communication landscape.
Troy Singer
Digital Marketing Specialist
As a Digital Marketing Specialist with a passion for Higher Ed, Troy loves gaining a clear understanding of the current outreach landscape of colleges and universities, both the wins and challenges. From there he works with them to together determine if his unique and proven digital solutions can enhance their enrollment programs or alumni engagement. Troy will help grow your number or get you to your desired goals faster in a cost-effective way.
Now with the power of Ring Digital, he enhances the current outreach methods schools use by adding cookie-free digital advertising which empowers them to be more accurate than ever and reaching their list or ideal audience with certainty.
Together, Troy and Ring Digital are obsessed with precision. Their digital marketing tools are the most targeted, most efficient, and most effective on the market today. Their digital video placement and display ad buying technology allows them to target your audience down to the household. Not zip code. Not block. Not range of IP address. Household. We use rifles, not shotguns. Scalpels, not cleavers.
Troy lives in Dayton, Ohio, and enjoys spending time with family and friends and cheering on his Cincinnati Bengals.
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