Audience-First Marketing: Understand How Students Discover Your School
Higher ed marketing teams often tout content as an asset, but does content that falls on deaf ears still make a sound? Without a consistent pipeline for their content, creators will suffer depreciating value in what is truly their most significant asse...
Higher ed marketing teams often tout content as an asset, but does content that falls on deaf ears still make a sound? Without a consistent pipeline for their content, creators will suffer depreciating value in what is truly their most significant asset: their target audience.
Kyle Campbell, Founder and Managing Director of Education Marketer, believes audience-first marketing can revolutionize how students discover colleges and universities in a creator economy.
By scaling content with the appropriate communities, higher ed marketers can establish their authority through authentic relationships.
Join us as we discuss:
- Defining audience-first marketing and curating pipelines (4:58)
- The movement from corporatized branding to niche marketing (18:12)
- How AI tools like ChatGPT will revolutionize the creator economy (25:23)
Check out these resources we mentioned during the podcast:
- ChatGPT
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.
The Higher Ed Marketer podcast is brought to you by Caylor Solutions, an Education Marketing, and Branding Agency.
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